How to navigate and/or survive your acquihire.

January 2, 2020. Filed under management 95acquisition 2

As I wrote up the story of SocialCode’s acquihire of the Digg team, I had to keep editing out meta-commentary about the process. It’s hard to tell a coherent story when you keep slipping into tips and observations, so I pulled them out and collected them here.

How the Digg team was acquihired.

January 1, 2020. Filed under digg 6stories 6acquisition 2

About a year after the catastrophic Digg V4 launch, our last-ditch experiment to salvage the site showed a spark of hope. We’d cajoled our way into a Facebook beta that allowed us to publish each Digg users’s read articles into their Facebook newsfeed, sending every clicking friend directly to Digg’s permalink page, where they might click on our ads and maybe even create an account.