Irrational Exuberance!

Replacing the Karma Social Model with Whuffie

January 22, 2008. Filed under thoughts

Recently I was exposed to the concept of Whuffie, and it set off some interesting ideas in my head. Whuffie is analogous to karma in web applications that have a social component, but with one interesting distinction: whuffie has an absolute value, but can also show a weighted value specific to the user.

This is an important distinction, because at the moment karma is being used to performs two disjoint tasks. First it is serving as a ranking mechanism for the automated aspects of these web applications, and second it is serving as a ranking mechanism for the users to judge the content themselves.

It doesn't take too much imagination to see how the concepts of absolute and weighted values map better onto these two tasks than a single absolute value serving as both.

A picture of a nature scene, heavily reinterpreted with a paint can.

The absolute value would be exactly what karma is in most current implementations, and would serve as a value used by internal mechanisms1. The relative karma would allow individual users to choose what behaviors they favor or dislike, and to adjust their version of the site accordingly. This means that different users would have completely different top rated sites and top rated users, and their ratings would reflect what they personally find valuable, instead of simply the static karma weightings assigned by the programmers implementing the system2.

I think that allowing users to provide their own weighting to karma, which only exists in their own copy, seems like a real win for creating more personalized social experience without compromising the social experience of others. If we are going to make the argument that web applications are tools, they we ought to make an effort to make them as valuable to each individual user as possible.

The positive side effects here would spread even wider than the individual users though. First, it would be a strong encouragement for even casual users who don't care to post comments to create user accounts. Creating the account and customizing it to their liking gives the user a strong incentive to remain with the site which first implements this functionality.

The other nice side effect would be that a larger variety of websites would be gaining attention, and presumably higher quality attention since users the karma model would no longer be impersonal to the individual user's interests, and there would be a large number of karma models determining what content is best, instead of one single overriding model that is mandated for all users.


  1. Although you might have multiple layers of weighting. You would have a default set of weights established by the backend, and then you could have different areas of your website have different weights. Wouldn't it be nifty if Reddit's new function to allow users to create their owns subreddits also allowed those users to define how certain events should translate into karma?

    That would be a valuable tool for defining the subreddit's personality. Do you want to value submissions over comments? Or maybe comments over submissions? The weighting would give you the ability to do that.

    And then the individual users could apply their own weightings as well on top of the subreddit's modified weightings, and we would begin to have a much more personalized experience for each user.

  2. A concern regarding a system of this sort would be that caching would become more difficult to implement (as the content being viewed by users would have less overlap). I think part of a solution would be usage of client-side javascript to apply their weightings themselves, but it would still require some ingenuity in its implementation.

    A limited solution would be to give users a handful of predefined choices for their weighted values ("For The Explorer", "For Those With A Big Mouth", "For The Unopinionated"), which would simplify the caching problem to a great extent.