Write five, then synthesize: good engineering strategy is boring.

November 26, 2020. Filed under staff-plus 23strategy 7

Few companies understand their engineering strategy and vision. One consequence of this uncertainty is the industry belief that these documents are difficult to write. In some conversations it can feel like you’re talking about something mystical, but these are just mundane documents. The reality is that good engineering strategy is boring, and that it’s _easier_ to write an effective strategy than a bad one.

Managing technical quality in a codebase.

October 17, 2020. Filed under architecture 30staff-plus 23

If there's one thing that engineers, engineering managers, and technology executives are likely to agree on, it's that there's a crisis of technical quality. One diagnosis and cure is easy to identify: our engineers aren't prioritizing quality, and we need to hire better engineers or retrain the ones we have. Of course, you should feel free to replace "engineers" with "Product Managers" or "executives" if that feels more comfortable. It's a compelling narrative with a clear villain, and it conveniently shifts blame away from engineering leadership. Still, like most narratives that move accountability towards the folks with the least power, it's both unhelpful and wrong.

Work on what matters.

September 10, 2020. Filed under staff-plus 23

We all have a finite amount of time to live, and within that mortal countdown we devote some fraction towards our work. Even for the most career-focused, your life will be filled by many things beyond work: supporting your family, children, exercise, being a mentor and a mentee, hobbies, and so the list goes on. This is the sign of a rich life, but one side-effect is that time to do your work will become increasingly scarce as you get deeper into your career.

Your first 90 days as CTO or VP Engineering.

January 13, 2020. Filed under management 123cto 1

Whenever I transition to a new opportunity, I think about how to “start well.” How can I ramp up as effectively as possible? How do I balance the urge to “show value” immediately with making the right decisions?

How the Digg team was acquihired.

January 1, 2020. Filed under stories 9digg 6acquisition 2

About a year after the catastrophic Digg V4 launch, our last-ditch experiment to salvage the site showed a spark of hope. We’d cajoled our way into a Facebook beta that allowed us to publish each Digg users’s read articles into their Facebook newsfeed, sending every clicking friend directly to Digg’s permalink page, where they might click on our ads and maybe even create an account.