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Published on January 1, 0001.

Investments

Some of the companies I’ve directly angel invested in thus far:

  • 2023 – DX – data-driven tools to increase developer productivity
  • 2022 – Complete – creating compensation transparency for candidates and employers
  • 2022 – Felt – simple, powerful tooling to create meaningful maps
  • 2022 – Plenty – Wealth building for every household
  • 2021 – LogicLoop – powerful no-code solution for internal tools. Addressing a frequent gap within fast-growing companies
  • 2021 – Stashpad – intuitive developer’s notebook with Emacs-like customization. The developer’s day-to-day tool to accelerate learning

Generally speaking, companies that I’ve invested in but are not listed here are omitted because they haven’t yet launched publicly. Similarly, this list omits companies that I’ve invested in through syndicates, as an LP, etc.

Approach

I do a very small amount of angel investing. My motivations for angel investing are supporting founders bringing useful tools to life, and learning as much as I can from seeing companies grow. I generally focus on developer tooling and infrastructure, and am slowly documenting my investment thesises on various kinds of products as I get more exposure in particular verticals.

With the caveat that I don’t pursue most investment opportunities that come my way, you are welcome to send me a pitch deck. After reviewing the pitch deck, if it seems like a good mutual fit, I’ll work with you to setup time.

While I do occasionally invest, I do not advise startups: I already have family, hobbies and a full-time job, thank you, very much.

Hi folks. I'm Will Larson.

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