One article in First Round Review
One bookclub orchestrated by Charity
One Atlas AMA on the Stripe Atlas Forum
One mention in Forrester in Beware the Automation Paradox
One other Stripe Press book released, the excellent Get Together
One to two daily emails or DMs regarding AEP
$2, roughly my share per book sold
Two conferences talks mentioning AEP: Velocity, SRECon EMEA
Six Q&As, fireside chats and so on at Atrium, Forward, Reddit, Salesforce, Square and Zendesk
Twelve podcast episodes across 8 podcasts
Thirty ratings (4.5/5 stars), twenty-two reviews on Amazon
Hardcover sales rank peaked at 369 (I recall a slightly higher peak number, maybe this is average position over a day,
but this seems close enough)
Audible sales rank peaked at 992
Kindle sales rank peaked at 1,231
The June dip is a long story, but essentially a few folks reported typos in the digital verison
which resulted in the Kindle verison being pulled from Amazon for 2-3 nerve-wracking weeks
while we learned how to navigate Amazon’s revised process for submitting updates. All’s well that ends well.
~3,000 new Twitter followers (~4,000 to 7,337)
3,220 additional copies to sell to earn out the advance
12,780 copies sold from May 20th through October 22nd
7. 27,000 copies printed
12. In Q2/Q3, 60% sales were hardcover, 10% audio and 30% kindle.
So far in Q4, 50% hardcover, 20% audio and 30% kindle
14. Additional books I am considering writing: two, eventually
|Q4 to Oct 22
Altogether, I’m quite proud of these numbers. I’m certain
they fall far short of many other books out there,
but simply getting to share my work with folks has been life changing.
It’s resonated with the folks who I hoped it would resonate with.
Similarly, it’s annoyed a decent number of people, which I think is an
important measure of quality in its own right.
As always, an obligatory mention that books don’t do anything, it’s
rather the numerous people behind those books who make them successful,
and all credit is due to Brianna, Tyler, Sasha, Shaun and the entire
crew behind Stripe Press.