How to build your company's engineering brand.

January 16, 2020. Filed under management 114

If you end up working in an engineering team that wants to accelerate hiring, at some point you’ll hear the dreaded statement, “We need to grow our eng brand.” The method to accomplish that aim isn’t always clear, but the goal: what can we do so that candidates enter our process thinking highly of our engineering efforts?

More great memos.

January 14, 2020. Filed under memos 1

I spent some time a few months ago reading @sriramk's list of great memos, and tweeted some of the ones I particularly enjoyed. Someone privately pointed out to me that the authors I'd tweeted were all men. I was disappointed that I hadn't noticed that earlier myself, and decided to spend some time exploring for great memos written by a more diverse cohort of authors.

Your first 90 days as CTO or VP Engineering.

January 13, 2020. Filed under management 114cto 1

Whenever I transition to a new opportunity, I think about how to “start well.” How can I ramp up as effectively as possible? How do I balance the urge to “show value” immediately with making the right decisions?

How to navigate and/or survive your acquihire.

January 2, 2020. Filed under management 114acquisition 2

As I wrote up the story of SocialCode’s acquihire of the Digg team, I had to keep editing out meta-commentary about the process. It’s hard to tell a coherent story when you keep slipping into tips and observations, so I pulled them out and collected them here.

How the Digg team was acquihired.

January 1, 2020. Filed under stories 9digg 6acquisition 2

About a year after the catastrophic Digg V4 launch, our last-ditch experiment to salvage the site showed a spark of hope. We’d cajoled our way into a Facebook beta that allowed us to publish each Digg users’s read articles into their Facebook newsfeed, sending every clicking friend directly to Digg’s permalink page, where they might click on our ads and maybe even create an account.