Irrational Exuberance

You are writing a comment about Dynamic Ad Targeting With django-monetize, here is a quick summary:

For the past few days I have been working out this project in my head, and I finally sat down this morning to finish the implementation. django_monetize is a pluggable Django application for easily using a diverse array of monetization techniques in your Django project, and also for targeting different ads/monetization options based on the viewer and page content.

You are responding to this comment written by HumphreyBogus on September 5th 2008, 18:54.

There are an increasing number of startups dedicated to helping publishers with optimization on a larger scale.

One company is http://www.pubmatic.com (full disclosure: the founders are college friends of mine), which will automatically select which ad to show from among a variety of ad networks and will auto-customize the colors to optimize conversions.

A more manual (but hands-on/full-control) way to do this would be to use OpenX, essentially running your own internal ad-server, except that the "ads" are snippets of html+js that call out to AdSense, AMZN, etc.

Interesting post. Keep up the good work!

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